64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

USA Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA clients.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast majority of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers builds their trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million consumers visit Yelp each month. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal