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77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
82% Of Consumers Visit Review Websites Since They Wish To Purchase A Product Or A Service And Wish To Get The Facts About The Businesses Products And Services.
Users come since they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
89% Of Consumers Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, customers prefer to read reviews on their phones.
Source: Statista
Over Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
72% Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how attractive your marketing is, you still require consumer reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers fairly usually flourish, review sites help ensure of that.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Since the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal