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49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as advice from family and friends.
Source: Brightlocal
United States Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.
Source: Statista
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings data, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Over Half Of Clients Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact utilize them.
Although we now know why customer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You