More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers have to choose a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews stay without a reply. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation does not affect simply the customers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

More Than Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with a best five star score.

Source: Brightlocal

82% Of Customers Visit Review Websites Since They Wish To Acquire An Item Or A Service And Want To Get The Truth About Business Services And Products.

Review sites are locations that people go to get the facts about a item, business or service . Since they have actually already formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a physician or an attorney.

Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center