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Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a physician or an attorney.
Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
USA Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact make use of them.
Although we now know why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as recommendations from friends and family.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista