Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Typical Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

15% Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect just the clients. Prospective employees likewise look at scores and take a look at reviews.

Source: Deloitte

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to client review statistics, a whopping 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

70% Of Customers Choose To Find Out About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

American Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select an attorney or a doctor.

Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would submit a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require client reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine