30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the large bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Users Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential clients will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'very frequently'.

Source: Trust You

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did submit a review. In general, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp every month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal