One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective consumers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When customers need to select a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

More Than Half Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs