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60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and rating data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers well typically prosper, review sites help ensure of that.
Source: Statuslabs
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to customers' recommendations online.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
77% Of Customers Would Likely Post A Review If They Were Asked
More than a 35% would leave a review to notify others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to give a review to help other individuals with their decision making process.
Source: Podium
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz