73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of customers state composed reviews are the only function that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers well generally flourish, review websites help make sure of that.

Source: Statuslabs

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp each month. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal