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Many Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
89% Of Customers Review A Businesses Feedback To Reviews
Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings data, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and rating stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Considering that the large majority of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal