The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we found out that a company requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Since They Want To Purchase A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Review websites are locations that people go to get the facts about a business, product and services . Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews stay without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When consumers have to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

77% Of Clients Would Most Likely Leave A Review If They Were Asked

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to consumer review statistics, a massive 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra