Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

83% Of All Younger People Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million customers check out Yelp each month. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a lawyer.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't affect just the customers. Prospective team members likewise look at scores and read reviews.

Source: Deloitte

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

89% Of Clients Browse A Businesses Replies To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal