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63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
86% Of Customers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
72% Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how attractive your marketing is, you still need client reviews. There is no way around it. Clients are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
70 Percent Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Clients Might Spend 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone