54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to client review data, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

89% Of Customers Browse A Companies Replies To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of many that show the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

89% Of Consumers Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of companies have exceptional and awesome rankings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

95% Of Unsatisfied Consumers Will Return To A Company If A Business Manages To Solve Issues Rapidly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking really helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

The Average Review Word Count Has Gotten 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

More Than Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone