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67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a massive impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
Clients Could Spend 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The better other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.
Although we now understand why consumer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
The Majority Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra