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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online ratings data, we learnt that a company requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'very influential'.
To show the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If A Company Deals With Problems Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business
Clients don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra