Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect just the customers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that show the value of online ratings. Now that news of customer satisfaction travels this quick, keeping your clients happy is more important than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a perfect five star rating.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews go on without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal