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More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still need client reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation does not affect simply the customers. Potential employees also look at ratings and read reviews.
Source: Deloitte
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
83% Of All Younger Shoppers Were Asked To Leave A Review Recently
Of those asked, 80% of customers did submit a review. Overall, companies have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Overall two thirds of companies have excellent and exceptional ratings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
Reviews Posted On Twitter Can Improve Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Over Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating
This stat is among many that illustrate the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your clients delighted is more vital than ever.
57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked just for businesses with a perfect five star score.
Source: Brightlocal