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Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
83% Of All Younger Customers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all clients to post a review on their business.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
More Than Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Only 6% Of Consumers Do Not Trust Customer Reviews At All
According to customer review data, a massive 19 percent of consumers always trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
89% Of Customers Choose To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc