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Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two-thirds of businesses have excellent and awesome scores. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why customer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
89% Of Clients Read A Businesses Feedback To Reviews
Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz