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More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
The Typical Review Length Has Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
89% Of Shoppers Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, individuals choose to read reviews on their phones.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise affect our purchasing decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business.
Source: RevLocal
70% Of Customers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Consumers Would Likely Submit A Review If They Were Asked
More than a 35% would leave a review to educate others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
Google Represents 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Client reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a third of customers state composed reviews are the only function that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers have to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs