Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Consumers Might Spend 31% More With A Business That Has Fantastic Reviews

Focus on this statistic. The better other users describe your product and services, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

95% Of Unhappy Clients Will Go Back To A Company If A Company Makes An Effort To Resolve Problems Quickly And Effectively

Clients don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center