71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers have to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp every month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

89% Of Consumers Browse A Companies Replies To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Majority Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your clients pleased is more important than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star rating.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the huge majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal