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Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
15 Percent Of People Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of possible consumers will not even think about working with a company they can't find viewpoints about.
Source: Statuslabs
95% Of Unsatisfied Customers Will Go Back To A Business If A Company Takes Care Of Problems Rapidly And Effectively
Clients do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an indisputable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Customers Like To Read Reviews On Their Mobile Phones
Be it via an app or a mobile browser, customers choose to read reviews on their phones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal