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Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
89% Of Customers Browse A Businesses Replies To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
15% Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential clients won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.
Source: Review Trackers
More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Rating
This stat is among many that highlight the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more vital than ever.
57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs