70% Of Consumers Prefer To Discover A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

82% Of Consumers Go To Review Websites Because They Want To Acquire A Service Or An Item And Wish To Get The Truth About The Businesses Services And Products.

Users come because they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have great and awesome ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers