Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the large bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

89% Of Customers Want To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile web browser, people today prefer to read reviews on their smart phones.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

89% Of Clients Review A Businesses Feedback To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone