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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Service
This stat is among lots of that highlight the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more important than ever.
57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for services with an ideal five star rating.
Source: Brightlocal
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of companies have exceptional and awesome scores. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Over Half Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Just 6% Of Customers Do Not Rely On Client Reviews At All
According to consumer review stats, a massive 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a doctor or a legal representative.
Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
95% Of Unsatisfied Clients Will Go Back To A Business If A Company Manages To Fix Problems Rapidly And Effectively
Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now understand why client reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Customers Could Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista