Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

Over Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

95% Of Unhappy Customers Will Go Back To A Business If A Company Deals With Issues Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online ratings stats, we discovered that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a physician or an attorney.

Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

89% Of Clients Browse A Businesses Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't affect just the customers. Prospective team members also take a look at ratings and take a look at reviews.

Source: Deloitte