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The Average Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
72% Of Customers Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need client reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
74% Of Local Companies Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores statistics, we learnt that a business requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
70 Percent Of Consumers Choose To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
82% Of Consumers Go To Review Sites Since They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Products And Services.
Users come since they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Just 6% Of Customers Do Not Rely On Consumer Reviews At All
According to client review statistics, a massive 19 percent of consumers always rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
United States Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista