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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
Most Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall score.
According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score
This stat is one of numerous that illustrate the importance of online scores. Now that news of client fulfillment travels this quick, keeping your clients pleased is more important than ever.
57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for organizations with a perfect five star ranking.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Keeping in touch with your customers creates trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Because the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra