63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably generally flourish, review sites help make sure of that.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as guidance from family and friends.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal