Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have good and exceptional ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your consumers builds their trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider

When clients need to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport