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Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably usually flourish, review websites help make certain of that.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.
Although we now understand why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Given that the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews stay without a response. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers