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More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as recommendations from loved ones.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.
Source: Capterra
Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do the majority of clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Published On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews go on without a response. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Consumers Choose To Discover A Business Through Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs