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Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a third of consumers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.
Source: Fan and Fuel
Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Score
This stat is one of many that illustrate the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.
57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for businesses with an ideal five star ranking.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to pay attention to customers' recommendations online.
Source: Statuslabs
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Only 6% Of Customers Don't Trust Customer Reviews At All
According to customer review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and ranking data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
89% Of Shoppers Choose To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra