63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation does not affect just the customers. Prospective team members likewise take a look at rankings and read reviews.

Source: Deloitte

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers fairly usually succeed, review sites help make sure of that.

Source: Statuslabs

70% Of Consumers Choose To Discover A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Over Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have good and outstanding ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal