72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There is no way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

83% Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

The Average Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center