If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews stay without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

If A Business Manages To Fix Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients well normally flourish, review sites help ensure of that.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Published On Twitter Can Boost Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a physician.

Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters