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The Typical Review Word Count Has Gotten 65% Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
70 Percent Of Consumers Choose To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a site can just presume when it concerns trust.
Source: Review Trackers
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Consumers Might Spend 31% More With A Business That Has Great Reviews
Take notice of this statistic. The better other users describe your services or product, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Typically, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score really helps your overall score.
According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
74 Percent Of Local Companies Have At Least One Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
77% Of Consumers Would Likely Post A Review If They Were Asked
More than a 35% would submit a review to educate others about their customer experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to give a review to assist other people with their choice making process.
Source: Podium