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82% Of Consumers Go To Review Sites Since They Wish To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Product Or Services.
Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
If A Company Manages To Solve Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Company
Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social media reviews data, Facebook impacts more than half of users' purchase choices.
Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Considering that the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Customers Would Likely Give A Review If They Were Asked
More than a 35% would submit a review to advise others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
American Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo