71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose an attorney or a physician.

Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are most likely to rely on a local business.

Source: RevLocal

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

67% Of Customers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

83% Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on consumers' recommendations online.

Source: Statuslabs

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias