Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

70% Of Customers Prefer To Learn About A Business Via Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82 Percent Of Consumers Visit Review Sites Since They Want To Buy A Service Or A Product And Want To Get The Facts About Business Product Or Services.

Users come because they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

89% Of Individuals Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, individuals prefer to read reviews on their cell phones.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Company

This stat is one of numerous that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone