Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we found out that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still require customer reviews. There is no skirting around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Due To The Fact That They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.

Users come since they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of businesses have outstanding and great rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra