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88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat customers well generally succeed, review sites help make sure of that.
Source: Statuslabs
Most Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5 Percent Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal