52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Individuals Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to client review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Since They Desire To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review websites are places that people go to get the truth about a item, business or service . Users come because they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

More Than Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more vital than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for services with an ideal five star rating.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social media reviews data, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers