When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Clients Want To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, customers choose to read reviews on their smart phones.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Google Represents 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Typically two thirds of businesses have great and exceptional scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Considering that the large majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Choose To Discover A Business Through Posts And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista