More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Most Likely Leave A Review

More than a 35% would post a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

US Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

83% Of All Younger People Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo