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77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would do it to educate others about their client encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
Reviews Shared On Twitter Can Grow Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Over Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
83 Percent Of Consumers Don't Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' recommendations online.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the general popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra